"SO HELP ME GOD"

"SO HELP ME GOD"

Kelsey Lu's new album "so help me god", photographed by Yumna Al-Arashi

"So Help Me God" is an album born from grief, spiritual inquiry, and the process of rebuilding. To bring this narrative to life, Yumna Al-Arashi captured Kelsey Lu in a series of visuals that explore the in-between spaces of faith, doubt, and self-possession.

Through her lens, Yumna translates the album's emotional layers – balancing tenderness with strength – into a visual story of integration and wholeness.

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"SO HELP ME GOD" ^{Yumna Al-Arashi}

F.C.Real Bristol x Carhartt WIP ^{Theodor Guelat}

BTS Moncler ^{Silvano Zeiter}

BTS Moncler

FCZ – 1 Dream 2 Jobs ^{Theresa Andresen}

Welcome Theodor Guelat! (New on the hillton roster)

Welcome Theodor Guelat!

Moncler – The South Star campaign ^{Silvano Zeiter}

Moncler – The South Star campaign

Odlo SS26 ^{Carolin Unrath}

Odlo SS26

Moncler – The South Star ^{Silvano Zeiter}

Book Launch – Smoke ^{Kris Lüdi}

Trent Alexander Arnold for Adidas Football - Finisher’s Steel ^{Thomas Van Kristen}

Olympic Campaign 2026 (Making of) ^{Theresa Andresen}

Olympic Campaign 2026

Mercedes Benz – The Assistance ^{Theresa Andresen}

Ochsner Sport – 2026 Olympic Games ^{Theresa Andresen}

Yumna Al-Arashi – Body as Resistance

Yumna Al-Arashi – Body as Resistance

Lucky and blessed 2025!

FENDI ^{Roberto Colombo}

Forever 079 ^{Roberto Colombo}

Arc'teryx Exhibition

Arc'teryx Exhibition

Atomic x Arc'teryx ^{Silvano Zeiter}

hillton <3

hillton <3

lululemon – Outerwear 25/26 Campaign ^{Francesco Nazarado}

lululemon – Outerwear 25/26 Campaign

The hand is the mind, the mind is the hand ^{Roberto Colombo}

RELAY (Making of) ^{Thilo Gundelach}

RELAY

10 years anniversary

Mercedes Benz – G-Klasse ^{Thomas Van Kristen}

RELAY (Teaser) ^{Thilo Gundelach}

The North Face – Advanced Mountain Kit ^{Niels Windfeldt}

Klättermusen – 50 years anniversary ^{Kris Lüdi}

The North Face – Advanced Mountain Kit (Making of) ^{Niels Windfeldt}

The North Face – Advanced Mountain Kit

Yeshe – Pretty Perfect ^{Yumna Al-Arashi}

On x 032c – Lightspray™ ^{Thomas van Kristen}

Audi – Strive for Clarity ^{Fabio de Frel}

The Tower (برج) ^{Yumna Al-Arashi}

10 Years hillton

A Cold Embrace ^{Roberto Colombo}

Only Ghosts in the Waves ^{Alexander Tank}

Only Ghosts in the Waves

Welcome Yumna!

Adidas – Feel Fast ^{Fabio de Frel}

The North Face – All Mountain Purpose ^{Silvano Zeiter}

The North Face – All Mountain Purpose

Ochsner Sport – Skyfall (Making of) ^{Mischa Rozema}

Ochsner Sport – Skyfall

FC Chelsea – We Burn Blue ^{Thomas Van Kristen}