Photographer: Dominik Hodel
Art Direction: Studio Achermann
H&M: Sophia Sing
Assistent: Lukas Saxer
Dominik is a photographer who does not shy away from putting his conceptual thoughts into commercial context. In fact, it is a conscious interference within the commercial image world and an abandonment of the boundaries between commercial and conceptual photography. His main focus is the circulation of imagery and the increasing medialization of everyday life.
Besides collaborations with brands like BMW, SSENSE or SWISS, exhibitions at Kunsthalle Zürich, Fotomuseum Winterthur or City Hall in San Francisco, Dominik lectures at the F+F School of Art and Design in the field of photography.